Angeion Consulting © 2012. All rights reserved.
Review our specialized blog or resources section to integrate additional Angeion Consulting communication strategies.
Other Resources Available
The Vessel for Your Success
Communication is Profitability!!
As a business owner, we teach you key tactics to understand each facet of employee communication (internal) and marketing (external) to increase productivity, income, and morale! Marketing now includes both traditional and non-traditional resources and we teach you how to remain competitive without being costly!
Generational Diversity and a Strong Marketing Campaign is the Key to Innovation AND Increased Profit
When looking at the top five areas of attention within a company, an owner is likely to say, “Income. Innovation. Sales. Marketing. Profit.” Company parties, motivational speeches, and bonus structures are thought to increase employee morale, sales productivity, and/or efficiency. Business framework structures are intricate and dynamic and, often times, neglected leading to increased long-term turnover, reduced employee morale, loss of important innovation, and employee neglect when it comes to job ownership; all factors pointing towards the owner’s top five areas of concern.
Moving from the Technological Age into the Informational Age has left many businesses struggling to maintain the generational divide and marketing strength that now threatens the innovation of many companies. Successfully managing a team of diverse generations as well as creating a strong marketing campaign using current resources is beneficial to any company.
Why? What does this mean?
In 2004, the US Census Bureau reported that 81% of adults 25 and older had received a high school diploma with 27% obtaining a bachelor’s degree. These statistics have increased drastically since 1947, when Corporate America was first being formed, leading to the conclusion that the younger population feels the
need to become more educated. But why? What does this mean for businesses looking to increase their innovation and become more “cutting edge”? This new way of thinking causes many disconnects within companies as the Baby Boomer generation begins to hire Millennium generations with two very different expectations.
With greater generational diversity, businesses have the ability to become increasingly innovative especially in marketing and maintain their cutting edge status within their industry.
Angeion Consulting helps you understand the key secrets to increasing successful generational convergence as well as maintain a positive and creative workplace where employees are excited to come to work every day, a key part in making sure your younger employees remain engaged and innovative. These areas include, dissecting the personality and attitudes from each employee within your business and then cultivating this understanding to work under your original framework or mission statement of your company. With dynamic intrinsic and extrinsic techniques tailored directly for your company, Angeion Consulting can deliver key solutions to make the top five areas of concern, the top five areas of profit.
Your goal then becomes our goal; to make you more profitable by making sure your employees are giving you the creativity, innovation, sales, and profitability you desire and in turn providing them with the morale, creative, and fun environment they have always dreamed about. When you get what you want and they get what they want, your company expands far beyond your ideas of success!!
Generational diversity can add to your marketing plan as you can see the benefit of having young employees in your workplace. We are experts in the marketing tools and resources you need to maintain your competitive edge. A quick consultation will tell us where you currently are and we can work within any budget to develop a lucrative marketing campaign.
Interested in setting up a discovery meeting? Contact us at 916.698.7887 or send Angie an email at angie.brown@angeionconsulting.com. We look forward to partnering with you to understand your exact needs.