Below is a list of ways I work with your company regarding marketing.
I can also teach you how. Just ask.
Don’t know where to start? Planning meetings are to discuss where you are, where you want to go, and preliminary solutions to getting you there. This is where you get to know me and I get to know you.
Creating a marketing campaign will include all the pieces you need to be successful. We will discuss budgets and how we can work together to get what you want within the budget you desire.
This is the fun stage! You get to determine your logo design, review business cards, create a new look, start your website, while learning how to increase your customer base. This is also the learning phase, if you want to learn how to manage your own marketing.
The finished phase. The marketing plan is completed and we watch how your customer base responds. By fine-tuning your marketing, we will be able to target your audience and give them what they are really looking for right in that perfect moment.
Email marketing includes drip marketing, newsletters, if/then responses, and automation. This is one of the fastest growing and best lead generating tools available currently. Linked up with your website and online ads, email marketing has the ability to take over 2,000+ customer emails and give you targeted HOT leads.
Want to update the look of your current website? Need a website? Are customers navigating your website to find the information they need quickly and efficiently? Whether revamping a current website to perform better or creating a new website, we take into account the various levels of marketing to create a website that performs the way your customers and you desire.
If you’re interested in creating relevant content for your customers while also increasing your ability to be found on search engines like Google, Yahoo! or Bing, this is a great place to start. I research and find trending articles in your industry and create relevant pieces to show your customers that your website is up-to-date, current, and trending right along with the largest companies.
Social media is the ideal way for you to build a rapport online with your customers. Creating relationships on a personal level is the key to setting an expectation that matches their personal belief system before they step foot into your business. They will feel like they already know you.
Public Relations or PR is a delicate and intricate process. I focus on create a PR plan that projects a singular message aligned with your overall marketing outcome or to address issues that the media have incorrectly portrayed in the past. Each press release is detailed, interesting, and aligning to your overall plan of action.
Online and offline, referral campaigns are designed to encourage customers to leave reviews or talk about your company’s awesomeness to their friends, family and coworkers. Devising a strategic plan to implement numerous referral campaigns can lead to a successful marketing campaign in and of itself. This route also includes reputation management.